HOW IT WORKS

There are three phases in the 21st Unilever IdeaTrophy and here they are! Ready to care to make a change?

Phase 1: Apply

  1. Register from the Apply section by filling in your personal and contact information.
  2. Make a max. 2 minutes long team introduction video and upload it. (Max. 100 MB.) (Click here to see a sample video for inspiration)
  3. Hit the submit button and complete your submission no later than January 29th, 2023 by 23.59.

    As a result of this phase, 25 teams to go through and to take part in the semi-final will be announced on February 1st, 2023.

Phase 2: Semi-final

Teams entitled to participate in the Semi-Final will be provided with a marketing brief, which will be available in the Brief section of Unilever IdeaTrophy website on March 21st, 2023
From then on, teams will be preparing their presentation in response to the given brief.

During this phase, the semi-finalists will be supported with some expert content for some hints, tips and insights.

The teams are expected to submit their semi-final presentations from the Submit section of Unilever IdeaTrophy website no later than April 11st, 2023

Each team will join a video conference session with Unilever IdeaTrophy team on April 12nd-13rd, 2023 ,during their assigned hour and make their presentation. Before the presentation, video conferencing details will be sent to the semi-finalists. Each team will have 7 minutes for their presentation and 2 minutes for questions.

As a result of these online sessions, 10 finalist teams will be announced on April 14th, 2023

Phase 3: Final

Finalist teams will be given an additional brief to built on their existing Semi-Final campaign.

The finalists will be hosted at the final event to be held on May 4th-5th, 2023 They will do their presentations to Unilever Turkey Board again during a final event session on May 4th-5th, 2023

The winning team, the first and the second runners-up of the 21st Unilever IdeaTrophy will be announced on May 4th-5th, 2023 during an award ceremony and later will receive their prizes.

The winning team will also get the opportunity to represent Turkey in the Global Unilever IdeaTrophy Competition in London in 2023.