what is ideatrophy?
Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages.
Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.
The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016, Axe in 2017, Cornetto in 2018, Elidor in 2019, Magnum in 2020, Unilever Home Care Category in 2021, Dove in 2022.
And this year, we are celebrating the bond between the it couple, Cornetto and summer!
As you know, Cornetto is about summer and summer is about Cornetto. There is a very delicious love story behind it.
At 22nd Unilever IdeaTrophy, Cornetto invites you to bring your own input into this inseparable relationship and melt our hearts with your ideas.
Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.
The challenge first started in 2001 with OMO and went on with Algida in 2002, Lipton Ice Tea in 2003, Dove in 2004, Knorr Çabuk Çorba in 2005, Lipton in 2006, Customer Development in 2007, Cornetto in 2008, Axe in 2009, OMO in 2010, Lipton in 2012, Magnum in 2013, Rexona in 2014, OMO in 2015, Knorr Çabuk Çorba in 2016, Axe in 2017, Cornetto in 2018, Elidor in 2019, Magnum in 2020, Unilever Home Care Category in 2021, Dove in 2022.
And this year, we are celebrating the bond between the it couple, Cornetto and summer!
As you know, Cornetto is about summer and summer is about Cornetto. There is a very delicious love story behind it.
At 22nd Unilever IdeaTrophy, Cornetto invites you to bring your own input into this inseparable relationship and melt our hearts with your ideas.