what is ideatrophy?

Unilever IdeaTrophy is a creative marketing experience, where you will figure out how business works in real life while developing your skills and competencies. Unilever IdeaTrophy offers a unique learning experience for all participants at all stages.
Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.
The challenge was first launched in 2001 with OMO and has since been held by many leading brands within Unilever. Over the years, it has been hosted by brands such as Knorr, OMO, Lipton, Dove, Cornetto, Magnum, Axe, Elidor and others.
And this year, we are celebrating the power of care, protection, and healing with Vaseline.
Vaseline has always been about caring for skin through every moment of life. From everyday dryness to life’s toughest challenges, there is a powerful story of trust and care behind it.
At the 24th Unilever IdeaTrophy, Vaseline invites you to bring your own perspective to this timeless bond and show how care can create real impact with your ideas.
Every year, a leading Unilever brand or function is selected as the sole focus of Unilever IdeaTrophy.
The challenge was first launched in 2001 with OMO and has since been held by many leading brands within Unilever. Over the years, it has been hosted by brands such as Knorr, OMO, Lipton, Dove, Cornetto, Magnum, Axe, Elidor and others.
And this year, we are celebrating the power of care, protection, and healing with Vaseline.
Vaseline has always been about caring for skin through every moment of life. From everyday dryness to life’s toughest challenges, there is a powerful story of trust and care behind it.
At the 24th Unilever IdeaTrophy, Vaseline invites you to bring your own perspective to this timeless bond and show how care can create real impact with your ideas.
