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WHAT IS IDEATROPHY?
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rules

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    Let’s make sure to check out the rules!
  • Undergraduates in their third or fourth year, graduates of Class 2025 (including January 2026) or 1st year graduate students can participate in The 24th Unilever IdeaTrophy.
  • Participants can apply to Unilever IdeaTrophy as a team of three people.
  • Each person can only be the member of one team. In case of a second application, only the first one will be considered.
  • When filling in the application form, applicants will be asked for a username and a password which will be used to access to the Semi-Final and the Final content.
  • Each team will have to decide on a main contact person with whom Unilever IdeaTrophy administration can keep in touch throughout the 24th Unilever IdeaTrophy.
  • In order to apply to the 24th Unilever IdeaTrophy, teams must register via the Apply link on the Unilever IdeaTrophy website (https://landmark.unilever.com.tr/ideatrophy/) by filling in the required personal and contact information and submitting their answers to the questions in the application form no later than April 5th, 2026, by 23.59.
  • Each team may submit only one application. Once the application form is submitted, it cannot be revised or resubmitted. A registration will not be considered complete unless all required fields in the application form are filled in. All teams that complete their application successfully will receive the first case brief. Teams are expected to complete and submit their work related to this case no later than April 20th, 2026, by 23.59.
  • All teams will be assigned to the same brief based on the Vaseline Gluta-Hya portfolio. Teams will proceed through the subsequent stages of the competition with the assigned brief and, if successful, advance to the Final stage.
  • Following the application process, the case brief will be shared with all applicant teams and relevant notifications will be provided. Teams are required to prepare their work in response to the brief and upload their submissions to the Unilever IdeaTrophy website using their usernames and passwords no later than April 20th, 2026, by 23.59.
  • All submitted works will be evaluated until April 24th, 2026. As a result of this evaluation process, the teams entitled to participate in the Final stage will be announced on April 24th, 2026.
  • Finalist teams will be provided with an additional final case assignment to improve their previous submissions. The final case brief will be released on May 14th, 2026, and will be accessible to the finalist teams via the Unilever IdeaTrophy website using their usernames and passwords.
  • Finalist teams will be invited to attend the Final of the 24th Unilever IdeaTrophy, which will be held on May 14th, 2026. During the Final stage, teams will present their final case solutions to the Unilever Türkiye jury. All team members are required to be present during the Final and the final presentation. At the end of the Final stage, one team will be selected as the winning team, along with the second and third teams.
  • English is the language for all materials submitted or presented.
  • Throughout the competition, teams will submit all necessary information via Unilever IdeaTrophy website which is https://landmark.unilever.com.tr/ideatrophy/ and all teams will be contacted via e-mail, and phone if necessary. Likewise, Unilever IdeaTrophy Administration will provide all necessary information on Unilever IdeaTrophy website and via e-mail.
  • Submissions later than the deadlines or in formats other than the specified will not be accepted under any condition.
  • The finalist team members of previous years are not allowed to apply again.