how it works?
PHASE 1:APPLY!
- Register from the Apply section by filling in your personal and contact information.
- Answer the questions in the form.
- Hit the submit button and complete your submission no later than 5th of April 2026, by 23.59.
PHASE 2:SEMI-FINAL
All teams who complete their application successfully will be invited to the second stage of Unilever IdeaTrophy.
In this stage, teams are expected to work on a marketing case.
The case brief will be shared with all applicant teams after the application period ends. Teams are expected to prepare their ideas and submit their work by April 20th, 2026, by 23.59.
Following the evaluation of all submissions, finalist teams will be announced on April 24th, 2026.
PHASE 3:FINAL
The Final of Unilever IdeaTrophy will take place on May 14th–15th, 2026, at Unilever Türkiye Headquarters in Istanbul.
Finalist teams will be provided with a final case assignment which they are expected to work on as part of the Final stage.
During the Final, finalist teams will have the opportunity to develop their ideas, receive guidance from the Unilever Türkiye team, and prepare for their final presentations.
At the end of the Final stage, teams will present their final case solutions to the Unilever Türkiye leadership team.
The winning team, first runner-up, and second runner-up will be announced during the award ceremony held at the end of the Final.